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Doing a little digging, I found this gem:

Do you remember Bob Packwood, the randy Senator from Oregon? As the Senate Ethics Committee was preparing to do their job regarding the sexual harassment charges against him -- which is a polite way of saying they were getting ready to bury those charges and sweep the issue under the rug until after the next election -- an ad appeared on the Federal Page of The Washington Post.

This was a quarter page ad. It ran once. It ran in only one newspaper in America. It was placed by Mandy Grunwald, who is a political consultant, she mostly works for Democrats and she mostly does television. The principal text of her message was: 'If your boss stuck his tongue in your mouth, would he keep his job? Only in the United States Senate.'*

She placed this one ad. She got tons, I mean tons of earned media. It was the top news story every half hour on CNN for 24 hours. That evening it was, if not the lead, it was a top news story on every evening news program in America. Grunwald was on Night Line that night with Ted Koppel. She was on every talk show in America within a week. Every time she went on, they showed the ad and then asked her to talk about it.

Interestingly, the entire ad was just text, no graphics. That was somewhat surprising to us when it came in because we got an order for an ad from Mandy Grunwald who was noted for the television she creates. With her, wow, we could just imagine what kind of visuals she was going to have about Bob Packwood's sexual harassment charges. It turns out that the lack of a picture works. My wife is a psychiatrist, so I'll use a technical term. What you had was a kind of a Rorschach test. The viewer sees what he wants and can read into that a great many things. Your mind fills in the blanks. What does your boss look like? 'Picture your boss here' is what this ad says.

* not just there, apparently

A Pre-Monica oldie-but-goodie, undated, talking about events from 1994. Link