big deal.
rush limbaugh went over some of his stuff a month ago. there's nothing there.
There is great power in the choice of words. You would be amazed what effect someone who understands the power of linguistic research can have.
Don't underestimate this concept, it is HUGE.
Bai is a suckup and Lakoff an intellectual scam artist. The concept of cognitive framing is an old and elementary one. Actually "reframing ' should be the word used, as all ideas have frames to begin with, whether Goerge Lakoff is smart enough to recognize them or not.
Cognitive reframing is a therapeutic psychological technique wellknown to clinicians and at least forty years old, but with a history going back at least to William James.
You could also easily trace it to the ancient Stoic school of philosophy in Greece, which taught, "it is not the event itself but that which I think about the event, which makes all the difference."
As usual, the Slimes feeds recycled dreck to its slobbering readers and "frames" it as cutting edge news!
Yeah, one of the examples he uses in his book is the likely fictionalized account of a woman in AOL chat rooms who would respond to pro-lifers "if you don't believe in abortion, then you would be free to not choose to have one."
Yeah, unless of course we re'frame' it and say "if you don't believe in slavery you are free not to own a slave."
Puncturing such 'arguments' or manipulations of the language is something a high school sophomore should already be doing. Did Lakoff think this was something special?
Seriously, some of what he suggests is not only stupid but ignores the idea that maybe the Democrats(and leftists are wrong) and that words actually DO mean something. Or the fact that it was THEY who poisoned the language and it has to be retaken.