The price is not cheap but fair for the quality. I don't have a problem with that. BTW, Omaha steaks are grossly over priced. Yea, free hamburger, big deal.
I noticed the ribeyes were always good but were not marked as to grade. I once asked the butcher about that and he said it was U.S. Choice from Iowa Beef Packers. He said he had always been satisfied with their beef.
There must be a fair amount of variation among U.S. Choice because I have seen it be a little tough at some markets and other times be great.