"Don't you think that marketing such an expensive product would have been on their minds?"
It may have been on their tiny little minds, but they blew it. I never even heard of it till I saw it on the discount rack at the Navy Exchange in Yokosuka.
Those film industry marketing jobs are great gigs. They pay like $350k. You might want to consider changing careers. If you could get people into the theaters to see Master & Commander you'd be a marketing god.