The dummy is on the bottom.
Posted on 06/29/2005 8:44:41 AM PDT by OESY
Podcasting is taking a step into the mainstream.
Apple Computer Inc. yesterday introduced a version of its popular iTunes music software that includes a directory making it easier to find and listen to podcasts -- radio shows and other audio programs posted on the Internet for anyone to download. Many podcasts are produced by individuals, on a range of quirky subjects, but it hasn't always been easy finding the tens of thousands of available programs and downloading them to digital-audio players.
The new directory -- a sort of TV Guide for Internet audio programs -- also makes it easier to download podcasts onto Apple's iPod music player. Apple said last month that it planned to offer a podcast directory.
Apple's move comes as other companies also are working on better tools for locating, and, eventually, profiting from, podcasts. Microsoft Corp. plans to offer podcasting-related technologies in the future, according to people familiar with the matter. Today San Francisco start-up company Blinkx plans to introduce a tool for searching the text of 20,000 podcasts, much as ordinary Web sites long have been searchable through Google and other search engines.
Radio personality Al Franken is part of a fast-growing group of online podcasters.
Another San Francisco start-up company, Odeo Inc., is testing its own directory for locating podcasts. By September, Odeo plans to introduce an online system that lets advertisers insert audio commercials into podcasts, adding a money-making dimension to a medium that is almost entirely free today....
(Excerpt) Read more at online.wsj.com ...
I hope somebody is keeping track of the clicks for Franken's podcast. It might reach double digits.
I'd rather put rap on my iPod than subject the poor thing to that.
Wouldn't listeners simply fast-forward past the ads, unless they were produced entertainingly enough to encourage listeners' attention?
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