You might expect that a spoof of a small-town propane salesman and his beer-drinking buddies would attract mostly urban intellectuals, with their highly developed sense of irony.
The most telling line in the article.
Said another way: "Most Democrats would expect that the redneck buffoons out there wouldn't appreciate such a highly developed sense of irony, especially as it regards their own miserable, uneducated lives."
Matt Bai knows his audience. But he doesn't know us...
That article isn't worth the propane it would take to burn it.