Well, maybe if he'd stop talking about it on The Today Show, The Tonight Show, David Letterman, et al, people would stop calling it a "publicity stunt."
The rumor is the whole love fest/wedding crap is a publicity stunt. It's been reported that his "people" interviewed 5 actresses before one took the bait.
When Harrison Ford started dating Calista Flockhart they didn't feel the need to declare their love every time they were on TV.