Haven't you caught any of the liberal workshops on "framing" recently? There was lengthy one one C-Span not long ago and I watched it in the spirit of "know thine enemy," the way one studies the habits of a venomous snake. They're training the troops how to seize issues from "conservative control" and "frame" them from a "progressive" standpoint.
As a former advertising copywriter I saw much that was familiar to me from that medium. "Framing" is the essence of advertising -- and political propaganda. Try this Google search: "framing rockridge institute" and learn what the opposition's up to.
That's interesting and I will read more about this; the Republicans need to take a lesson or two from you I think.