Just what kind of company would sponsor this kind of programming?
Crisco.
I believe the article said that Orbitz, Paramount, and Suburu are supporting Viacom's LOGO.
I'll never use Orbitz again and my new car won't be a Suburu after all.
Vaseline.
Vaseline, dildo manufacturers, women's underwear retailers, pharmaceutical companies that make AIDS, herpes, and other STD treatment drugs, along with things like Viagra and Gerbil food...