Founder Adi Da (Born as Franklin Jones)
Principal Beliefs:
The most basic belief of The Way of the Heart is that Adi Da is the divine incarnation in bodily form. He teaches that humanity's search for God, truth, and reality is no longer necessary because he is here, and he personally approaches humanity. Adi Da has made it possible to have a living relationship with the divine Being, and this can bring absolute freedom from both the emptiness of a meaningless life and the pain of a self-obsessed existence. The guru continually asserts his divine nature in both his lectures and his writings. This is evident in what is, perhaps, his most repeated phrase, "Aham Da Asmi." Here, "Aham Da Asmi" can be translated "I am Da", where "Da" is alternately defined as "the one who gives" and "the one real God."