It only translates to that if you are not successful. If you are succesful (Jobs co-founded Apple, founded NeXT which was bought by Apple, and bought Pixar from Lucasfilms and turned it into a Hollywood powerhouse), you are brash and mercurial.
Apple has done some great things, but they shot themselves up front with the software issue and defied logic with the non portability of OS with new introductions of machines.