Last year I decided to concentrate more on the ex-gay/former homosexual aspect of the issue, as the very existence of ex-gays tends to help folks better focus on the real issues.
You're right, that's the silver bullet. As much as I try to research the science end of the equation, it's all null and void if the ex-gay movement gets legs in the MSM. It'll take dragging the pro-sodomy activists out the door by their heels.