[Principled]

Why do you think that reducing prices leads to growing profits?

It's increased market share that leads to growing profits.

[Your Nightmare]

It's increased market share that leads to growing profits.

Really? This is a new one on me.

I'm reminded of a time in the late 80s, General Motors had twice the sales of Ford, but Ford had twice the profits. Which would you rather be?

[expatpat]

If you drop prices by 20% and your sales increase by 10%, are you increasing profits? Perhaps in your world, but not in the one the rest of us live in.