Where was the giveaway? I missed it!
HandiMart Phillips 66, 588 Boyson Road NE (just W of C Avenue). It started around 5:20 AM. All the radio and TV stations were covering it. Newscopter 9 was hovering over the gas station from about 5:45 until sometime after I left for work at 7. The aerial views were pretty amazing. They had the cars winding through the adjacent parking lots like a queue in an amusement park (or, think Best Buy on the day after Thanksgiving).
The copter was loud enough at our house 3 blocks away that I'm real glad we don't live in the neighborhood next to the gas station.