We pay big bucks...6 figures worth....for the testing. It pays off sorta. Our demo is a professional 25-54 year old woman. Proabbly divorced, possibly on her second marriage. Coupla kidz and at least one pet. Drives Hondas, Toyotas and other toaster cars but would really like a bimmer.
Our cash cow station is WSHH-FM. (we have 3 stations in Pittsburgh, 30+ across the county) WSHH broadcasts to wimmin and we spend tons of cash to figure out what they want.
Right now i'st Eagles , Eagles , Eagles....sigh.
We're always running around 5 in share. Usually around 5th in ranking... sometimes up to 4th... sometimes down as low as 8th. In the long run we prove we can >reliably< deliver the pantyhose demo and buyers shell out for that.
But DANG...Do I MISS the OLD DAYS and REAL RADIO!!
BTW since I'm old and like 50's music I can really get into DooWop, Beach and early R&R. Right now I'm on a Tiki Lounge kick to the EXTREME of remodeling my attic into a bachelor pad/tiki lounge setting complete with thatched roof and bamboo/rattan furniture. Only gals like Sandy Warner in a sarong or bikini will be allowed and the musical wallpaper will be all be Martin Denny Exotica or Space Age Pop stuff. Check out the Retro Cocktail Hour on KANU Kansas Public radio and the net - netcasting. You'll have to Google, I'm too tired to find the link.
prisoner6
...the musical wallpaper will be all be Martin Denny Exotica or Space Age Pop stuff
Very nice!!!
If you want to hear some real radio, surf over to http://www.reelradio.com.
HAHAHAHAHAA...IM COMIN OVER TO HANG! HAHAHA
Why does radio target 18-35 year old women when N.A.G. is STILL bitching about how much less money women earn than men?
Older folks already have the house paid for, kids in college, and most of life's necessities paid for. They have some disposable income for some high dollar purchases.
KQUE knew this (later on AM as KBME).
It is good that Les Baxter, Juan Esquivel, Martin Denny, et al lived long enough to see their comeback. Especially among the 20-35 year old set.
And somehow this is considered "old" music.