Nor did it mention that the availability of it has not at all reduced its take at the box office.
Nor did it mention that close to 100% of those who download it will go see it at the theater anyway -- if the movie quality is good, a torrent is the best advertising possible for a movie.
Not to mention if they download it, it'll look like garbage and they will want to see it in the theater anyway. Probably people who just couldnt wait.
Seriously, you don't watch a new Star Wars movie on a poor quality pirated download on a computer screen from computer speakers.