She's shill for the house, but the suckers think that SHE - the American Isis - gives away Pontiacs, baby supplies, and make-overs.
No Chicago newspaper has had an Oprah- free day in years. Oprah does not give a dime to inner city Catholic schools; but she gets distressed when they close; she wants a better world but let someone else pick up the tab.
She is a great American huckster - You'll never go broke underestimating the American public.
Probably would never go broke trying to overestimate the seemingly huge percentage of FR's who love to piss on someone else's successful parade, either.
It's one of the less admirable habits hereabouts.