It is a gimmick geared for S. Korean population. For Samsung, it rides the touchy-feely 'reconciliation' bandwagon to push its products, while the government tries to get political mileage by showing that everything is hunky-dory even though N. Korea might set off a nuke soon.
However, it does nothing to change N. Korean behaviors, as you said. Plastering N. Korean babe's image on screen sure got many sheeple excited.
To some airheads, the reconciliation with N. Korea is nothing more than getting to like N. Korean dancers, entertainers or some smooth-talking officials, but not worrying about the plight of poor miserable haggard peons.
You know what I never thought of that LOL!!!!
Get South Korea sheeple all excited to have North Korea babe advertisting what is this cell phone company LOL!
Come think of it is this same model might be illegtimate daughter of Little Kim himself LOL!