To some software companies, if you buy some software and reload it on your computer at a hard drive crash they consider you to be a software pirate.
Long ago, Quark had the monopoly position in professional desktop publishing for newspapers. Their licensing was horrendous, costs high, and they were more arrogant and bullying than Microsoft. One Australian newspaper moved offices, and Quark demanded that they buy all new licenses because the licenses they had were only for the previous location.