a trip to Rome is not "profit". profit is something I can go to the bank with, buy a car with, etc.
they have a story they want to tell, usually that involves some mechanism of involvement with the media - books, TV interviews, movies, photo ops. if you want to say to that they would be the first party to PROMOTE their position in this case, I could accept that. the word PROFIT does not apply until I see them start selling Terri's keepsakes on EBAY.
You said it, not me.