Replies

I'm going to give you a million-dollar reply. I hope you will take it and run with it and be a success.

PING

That's it. Short, sweet, unthreatening, welcoming, really...and it makes people want to know what that word means (it actually has several meanings, and as far as I know, they'll work). It makes them want to know what it means in the context of your paper.

Titles generally need to work on more than one level, and this does. And like I said, it's not threatening, very important for a launch on campuses--no matter what the enemies say about the content, subliminally, PING tells readers that this can't possibly be harmful.

Ping is signal sent, yes? How simple. (Of course, who knows what message the signal sends, but that's a different issue.)

It makes the reader ASK A QUESTION. Ping, what's that about?

And considering we're in the new media age, and you likely will have some sort of web backup or corollary, its electronic meaning fits.

Beyond that, with its catchiness, pithiness and simplicity, it's great for branding--it's a one-word sell, and a quite memorable one. And great on branded stuff: t shirts, mugs, etc.

I do this for a living. It's a good idea. I hope you're smart enough to use it. The only thing I want if you do use it is...to be kept informed.

And to maybe be involved in an editorial advisory way, with your launch. I bring much to the table. But that would come after your consideration, and our discussion, and is in no way connected to your use of PING. If you like it, take it in freindship, no strings.

Whatever you do...work even harder than you think you're going to have to.