Posted on 05/14/2005 8:35:47 AM PDT by Golden Eagle
Silicon Valley Watcher: Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company.
Tom Foremski's report today in Silicon Valley Watcher makes for very interesting reading.
He says IBM's plan comes hot on the heels of their Q1/05 financial results, which missed financial analysts' expectations and led to IBM announcing layoffs of up to 13,000 employees, with the majority of those lost jobs in Europe. Also see this ZDNet report with additional commentary.
Tom's report says that IBM hopes blogging could help stem further losses if it can galvanize employees into becoming an army of online evangelists for IBM's products and technologies. Employees will be taught what blogging is, and they will be guided on what is appropriate blogging content.
(Excerpt) Read more at webpronews.com ...
Heh heh, knock yourself out, Nicky.
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