It sounds EXACTLY like the type of fake "color" quotes that got Mike Barnacle fired from the Boston Globe, years ago.
The savvy, ironic, local insight quotes that were the staple of Barnacle's stories were just made-up whole cloth by Barnacle, it turned out, as many readers had suspected for a long time.
But of course. But in a sense, you have to kind of feel sorry for the columnists who are charged with finding such "man on the street" wisdom. Very few "men on the street" = or "women on the street" - have anything interesting to say, or the ability to say anything in an interesting way. How many bartenders are "savvy, ironic" offering "insight"? If a columnist's job is to fill his or her column with such men on the street insights, the temptation to make them up is going to be pretty strong.