More people instead define their affiliation based upon what they are NOT. For Republicans, Democrats are seen as larcenist, armtwisting, nosy, weak, libertine, and iconoclastic. For Democrats, Republicans are seen as greedy, militaristic, thoughtless, brutish, sanctimonious, and traditionalist.
If, e.g., insatiable larceny bothers you more than mindless traditionalism then you are more likely to identify with Republicans.
It's less what you ARE than what you are NOT.
I wish it was as easy as having a liberal vs conservative arguement politically. In Texas Republicans (supposedly conservative) are giving us a massive tax increase.
These discussions are useful.
Clearly the Republicans are the party most capable of implementing a conservative agenda but there are too many moderates.
To me its fairly simple - Conservative believes in:
Limited government and Strong defense
While we are getting strong defense from current conservatives we are NOT getting limited government.
A new group of candidates needs to be drafted to challenge RINOs in all races.