"So right now I’m thinking it probably won’t make any money "
Edited out of the article: "However, the toys, posters, deals with McDonalds, DVD, video game etc. will make me hundreds of millions of dollars" he said with a wry smile.
LOL!!!
You're right.-
With the toys and stuff I got my son for his birthday (plus a few guilty pleasures for yours truly) I've already put Lucas in the black!
Prior to Episode 1 Pepsi gave Lucasfilm roughly 2 billion for the marketing rights for the all the prequel films.