[skinkinthegrass]

"The competition is bigger and bigger, with a simple message. The French, we have a complex message"..."they (the US) are not educated enough to understand the complex message of European wine,"

??? ..Whats' so complex? If the "Aussies" are making/marketing a better product, what's so complex...and insulting the U.S. Consumers can't help either...

[PAR35]

He is correct. Most Americans don't understand that the really fine wines taste bad. The unsophisticated Americans buy and drink wines that taste good, without regard to the elements which should be taken into account in judging a fine wine, including the proper balance between a sour and a bitter taste.