"Anyone who would duck work to have a beer is an idiot, unworthy of employment and has a serious alcohol abuse problem."
And a commercial is going to make someone think it's OK to adopt this behavior? Puh-leeze!
So you think commercials have no effect on people? Check again my friend.
The object of the commercial is to portray these idiots as somehow normal and worthy of emulation by others and BTW to drink that particular brand of beer.