That's key. There is such a struggle to educate the common voter, so many issues, so little time... and the candidates have to speak louder to be heard. Their tone is key as they try to sell their version of fixing America. Those that tout America's greatness will do MUCH better than those who want to preach doom and gloom and shove self-righteousness down our throats. The citizens want ANSWERS. They don't want finger pointing and blame.
The saddest thing, imo, is what this has done to the pro life movement which has made such great strides in recent years.
Women my age were having grandchildren and looking at the new technology re ultrasounds, etc. They were realizing it's not a blob.
But the pro lifers in Florida were so ugly, with the face of Randall Terry and shouting into bullhorns all night disturbing the people who DID have cognitive ability and were kept awake all night, that the moderates are thinking, this isn't a party I want to associate with.