Who the hell is paying for this? Seriously.
People who donate to PETA. PETA makes millions from jackasses who think their donations are going towards the protection of animals when all that money does is line the pockets of these punks at PETA who do nothing more than promote PETA to line their pockets even more.
People like Charlotte Ross, an actress on NYPD Blue. I won't post the ad because it might offend. Click the link to see her ad for PETA.
http://www.lucire.com/2002/0313ll0.shtml