I don't think you're paranoid, but I don't think it's the pharma companies. The EU has a fetish for micro-control, and this is but one manifestation of it.
They also have a commission for the evaluation of industrial chemicals--yes, all thousands of them, and they have a rather wierd, compulsive woman in charge of looking at all chemicals present in all products to be produced and/or sold in the EU.
I know, it sounds insane, and it really is bureaucracy gone berserk-- but there it is. It's real.
If there is any ulterior motive, imo, it is to protect against imports from the US, generically.
Thanks for pinging my post, I was hoping to get some enlightened information by posting this.
My husband and I no longer live in the States, but recently consulted with a visiting American Naturopath.
He told us that we wouldn't be able to get the supplements he prescribed us for long here in Europe, (I was joking that we could probably get them for free with the generous Sécurité Sociale (national health plan)) Then he added that the WHO, as the US is a signatory nation, would soon have to follow suit.