There are also self-proclaimed "moderates" who actually agree with the conservatives on many things but have been brainwashed into believing that conservatives are meanspirited, closeminded, and bad, and therefore won't use the word and will admit to agreeing with conservatives only if cleverly pinned down in private conversation. I know quite a few of this type of "moderate."
Right, because conservatives never do anything to fuel these stereotypes...
Of course, most of the 'moderates' I know are moderate by the MSM definition: viscerally opposed to the right, but to call themselves liberal would be too constraining.