"Neither you nor I, as a user of a computer, has any reason to change the BIOS...unless it's broken," said Jonathan Joseph, CEO of BIOS maker Insyde Software. "You're not going to type any faster in (Microsoft) Word because you have a new BIOS. The only thing you hide in BIOS is broken hardware."
Others cite guarding against hackers as a reason to keep BIOS closely held.
"The one thing we have to worry about first is security. What do you think would happen if there was a virus that started reflashing PCs" BIOS software, said Mike Goldgof, senior vice president of marketing at Phoenix Technologies. "If it ever happened on a large scale, I think a lot of PCs would start turning into bricks. What people take for granted...is the reliability of the (BIOS) firmware today."
All crap...plenty of smart people fix what the mainboard companies have screwed up...and there are already virii that reflash you bios...
... which currently often can be flashed using software while the system is running. This is a non-argument.