[Wally_Kalbacken]

What was the pose in Zoolander - the El Tigre ? What would you call a pose in wife beating mode? And more importantly - is anyone inclined to be a wife-beater affected by such a public service ad campaign? I didn't think so.

[RepoGirl]

Well, there were also the poses "blue steel" and his masterpiece, "MAGNUM!".

You raise a good point, though. I doubt your average abuser would even admit to his or herself they were abusive, let alone be swayed by a print campaign featuring pretty boy male models.

Of course, having not seen the ads, I'm just assuming the models were your standard high-cheekboned, androgynous sissy-boys.