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Outsmarting Wal-Mart(Price isn't everything.)
CNN/Money ^ | 3/23/2005 | Parija Bhatnagar

Posted on 03/23/2005 10:47:44 AM PST by kellynla

It sounds counterintuitive. But a new report says the secret to retailers' survival in a Wal-Mart world isn't about attempting to outrun the 800-pound retail gorilla but about the ability to maneuver around it, according to a recent study entitled "Outsmarting Wal-Mart" from the global retail practice unit of New York-based consulting firm Bain & Company.

So who's thriving in a Wal-Mart world?

The report's authors, Darrell Rigby and Dan Haas, picked Best Buy (Research) in consumer electronics; Walgreen (Research) in pharmacy products; Wal-Mart's arch-rival Target (Research) in the discount arena; PetsMart (Research) in pet supplies; and privately held regional chains HEB and Publix among grocers.

The CEO of one successful Wal-Mart competitor was quoted in the report as describing his strategy as the following: "It's like the two outdoorsmen who wake to find a raging bear at their campsite," he said. "One camper slowly stands and backs away; the other starts to lace up his sneakers. 'You can't outrun the bear!' whispers the first. 'I don't have to,' replied the second. 'I just have to outrun you!'"

Competing with Wal-Mart, the world's largest retailer, on price alone is futile. Wal-Mart's mantra of "everyday low prices" may as well be written in stone.

That's how it pounded its rivals and built it $288 billion retail empire -- setting prices not just below the competition but close to rock bottom while still making a profit.

"Wal-Mart clearly wins on price, and to a lesser degree, selection -- but nowhere else," the report said. "Price isn't everything."

(Excerpt) Read more at money.cnn.com ...


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: cheapcrap; chicoms; chinamart; greatstore; walmart
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"Two-thirds of shoppers find Wal-Mart's assortments, middling product quality and limited services not worth the savings," the report said. "That means, regardless of Wal-Mart's proximity, there are plenty of customers looking for alternatives." That pretty much nails it for me too!
1 posted on 03/23/2005 10:47:46 AM PST by kellynla
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To: kellynla

As a person who avoids Walmart like the plague (lousy service, crappy merchandise, dirty stores) I also think the Anti-Walmart Jihad is ridiculous.


2 posted on 03/23/2005 10:50:39 AM PST by Pondman88
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To: kellynla

Yeah, everyone I know prefers to shop at Target because they usually have better help, shorter waits at the register, and a better selection of nicer products. Walmart is only for the times you can't find anywhere else or you need one big item that you know will be cheaper there.


3 posted on 03/23/2005 10:51:34 AM PST by VRWCisme
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To: kellynla

I live in the Houston area. We have the HEB grocery stores, that were mentioned in the article. They are great, good services, good prices. They routinely beat the great walmart of china on meat prices and quality. I do occasionally by packaged goods at wallyworld but Heb has better selection and service.


4 posted on 03/23/2005 10:54:49 AM PST by TXBSAFH (Never underestimate the power of human stupidity--Robert Heinlein)
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To: Pondman88
As a person who avoids Walmart like the plague (lousy service, crappy merchandise, dirty stores) I also think the Anti-Walmart Jihad is ridiculous.

Agree all the way around.

5 posted on 03/23/2005 10:57:30 AM PST by 1Old Pro
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To: VRWCisme

"Yeah, everyone I know prefers to shop at Target...."

I quit shopping Target the day they gave the Salvation Army the heave-ho. Haven't been back.


6 posted on 03/23/2005 10:59:03 AM PST by The Spirit Of Allegiance (ATTN. MARXIST RED MSM: I RESENT your "RED STATE" switcheroo using our ELECTORAL MAP as PROPAGANDA!)
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To: VRWCisme

I like shopping at Wal-Mart. Why pay more for things you need on a regular basis such as soap, detergent, razor blades, etc. When my kids were babies I saved a bundle on diapers and formula.


7 posted on 03/23/2005 10:59:57 AM PST by NotSoFreeStater
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To: kellynla
I wouldn't set foot in Wal-Mart.

If I want to shop cheap, I'll hit Target or Costco.

8 posted on 03/23/2005 11:01:36 AM PST by Bella_Bru (You're about as funny as a case sensitive search engine.)
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To: kellynla

I will go to Wal-Mart for certain items, on which their prices are so much lower to make it worthwhile.

But, for most things, I prefer to go somewhere where there is good service and atmosphere.

I recently started shopping at Safeway for the first time in many years. They have it figured out. There is no way they can compete on price, so they have spent the past decade making their service excellent (at least at the store I went to).

The other grocery chains around here have lackluster service, and their prices are not low enough to compete with Wal-Mart. They won't last long when Wal-Mart gets their grocery operation going strong.

You can't beat Wal-Mart on price...it is in other areas where they can be beaten easily.


9 posted on 03/23/2005 11:03:05 AM PST by B Knotts
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To: NotSoFreeStater

Maybe you have nicer Walmarts in your area than many of us. I have been to a couple of nicer newer Walmarts that I would shop at again if I lived in the town. But for the most part, Targets are in better shape. At every Walmart near me, the lines are always long and slow, you can't expect to get much help if you ask a question or can't find something, and if you need anything besides standard stuff (like if you need to buy a gift for someone) you don't have a good selection of decent quality stuff. The prices at Target are about the same or sometimes even less on certain items, and you can find much nicer things if you're shopping for more than toiletries and school supplies. (I do go to Walmart sometimes if all I need are toiletries and school supplies!)

Obviously, the beauty of this is that we have the choice and can shop where we want given what are looking for. Walmart is a huge force in the retail world, but they are not the be all and end all.


10 posted on 03/23/2005 11:04:51 AM PST by VRWCisme
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To: Blurblogger
I quit shopping Target the day they gave the Salvation Army the heave-ho. Haven't been back.

The National Labor Relations Board has ruled that if a company allows any solicitors on their site, they must permit labor organizers free access as well. Target (which, like Wal-Mart, is under constant threat from the union vultures) realized that the unions could argue that since Target permits Salvation Army bellringers to solicit charitable donations, that therefore labor organizers must be permitted to hang out at the stores as well.

Consequently, Target decided they had to prohibit the bellringers. Unfortunately, for PR reasons, Target couldn't really make an announcement about why.

11 posted on 03/23/2005 11:05:21 AM PST by SedVictaCatoni (<><)
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To: Bella_Bru

As stated above, Target lost my business when they couldn't even muster the character to stand up for the Salvation Army. That was beyond the pale IMO.


12 posted on 03/23/2005 11:09:31 AM PST by MichiganMan (Thank Michael Moore for 2004!!)
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To: Pondman88
Off subject, but I've busted your screen name.....you're Ted Kennedy lurking here.....Pond Man - Olds '88.

Consider yourself outed, Senator!

13 posted on 03/23/2005 11:11:14 AM PST by ErnBatavia (ErnBatavia, Boxer, Pelosi, Thomas...the ultimate nightmare Menage a Quatro)
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To: kellynla

Target sells better quality furniture and clothes than WalMart. But I'd have to say really there are two reasons that we shop at Target much more than Walmart 1)Target is more convenient to us. and 2) Our Walmart is filthy.


14 posted on 03/23/2005 11:12:02 AM PST by old and tired
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To: SedVictaCatoni

Not an acceptable excuse to stiff the Salvation Army. At the very least, if they were sincere and that was the reason, they should make a donation to the Salvation Army about equal to what their anti-union stand cost the Salvation Army.


15 posted on 03/23/2005 11:12:37 AM PST by CatoRenasci (Ceterum Censeo Arabiam Esse Delendam -- Forsan et haec olim meminisse iuvabit)
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To: SedVictaCatoni
The National Labor Relations Board has ruled that if a company allows any solicitors on their site

Without a doubt, that's a reason. Yet somehow, Walmart is able to weather the firestorm. Along with Sears. And Meijers. And K-Mart. And Best Buy. And ToysR'Us. And Kroger. And ...

16 posted on 03/23/2005 11:14:13 AM PST by MichiganMan (Thank Michael Moore for 2004!!)
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To: CatoRenasci

I agree, no bell ringers, no TXBSAFH dollars spent at target.


17 posted on 03/23/2005 11:15:02 AM PST by TXBSAFH (Never underestimate the power of human stupidity--Robert Heinlein)
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To: kellynla
Costco is a 99% Buy Blue company. Walmart and Target are 22 and 27 % respectively.

As someone who lives in a rural area, an incoming Walmart can be a good thing. The Old Family/Town Boss owned stores either go under or improve. Prices come down across the board (temporarily). The specialty stores continue to thrive (COOP, Hardware/Lumber, etc.). Product selection goes up. Not just in the new Walmart, but in all the stores.

When the nearest Bust Buy and etc. is 100 miles away, Walmart looks good.

After a while the survivors from the old local businesses, usualy those who do not rent or specialty/boutique stores, stabilize and adapt; Walmart finishes their market saturation price war and raises prices to their normal level; and other new retailers arrive on the scene.

Most of the products sold in a Walmart (or Target) are not the best available. This is where the specialty stores beat Walmart, Target, and K-mart.
18 posted on 03/23/2005 11:23:14 AM PST by fireforeffect (A kind word and a 2x4, gets you more than just a kind word.)
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To: ErnBatavia

Good detective work there Ern....only one flaw with your theory. I doubt that the swimmer even knows what Walmart is, much has ever been in one. Reason?, they don't have Chivas on discount.


19 posted on 03/23/2005 11:27:54 AM PST by RedWireNut
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To: SedVictaCatoni
Consequently, Target decided they had to prohibit the bellringers. Unfortunately, for PR reasons, Target couldn't really make an announcement about why.

There was a good case made that the reason Target tossed the Salvation Army was because they did a deal with a different charity (I won't mention the name) that demanded exclusivity. Since that deal involved gift cards there was the potential for Target to make money off the breakage (gift cards or remaining value that are not redeemed). Subsequently my wife and stopped shopping there.

They really should make a statement of some type because if it is all about keeping union goons off the premises then we'd be happy to go back.

20 posted on 03/23/2005 11:28:21 AM PST by atomic_dog
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