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Where a Puff of Marijuana Is the Ultimate Power-Up
New York Times ^ | March 17, 2005 | Steven Totilo

Posted on 03/17/2005 8:08:47 AM PST by billorites

IN mid-2002, when the video game Narc was only six months into development, the most startling element in it may have been a barrel-throwing sumo wrestler. Or it may have been the inclusion of a villainous flamenco dancer named El Toro.

When the game is released for PlayStation 2 and the Xbox next week, however, the most arresting aspect will most likely be that players of Narc will - as part of the gameplay - be able to take drugs.

In an industry known for depicting violence, Narc's foray into substance abuse is a venture into a largely untracked frontier.

"This is something that nobody else has tackled," said Steve Allison, 37, chief of marketing for Narc's publisher, Midway.

In Narc, which is rated M, or Mature, for ages 17 and older, players control one of two narcotics officers, partners who were once separated after one became addicted to drugs.

The gameplay primarily involves arresting dealers, whose drugs can be confiscated and used.

A digital puff of marijuana, for example, temporarily slows the action of the game like a sports replay. Taking an Ecstasy tablet creates a mellow atmosphere that can pacify aggressive foes. The use of crack momentarily makes the player a marksman: a "crack" shot.

But using each drug also leads to addiction, which can lead to blackouts that cost the player inventory and to demotions or even expulsion from the police force, which halts progress in the game. In measured doses, the substances can make a tough challenge easier, but the makers of the game say it is possible to play without using the drugs at all.

"Should you be able to use them?" the game's producer, Wayne Cline, 31, said. "We decided, yeah, if they're part of the life of a cop. Just like in the movie 'Narc' and the movie 'Training Day,' sometimes they use."

More drug-related games are coming. Take Two Interactive, the publisher of the Grand Theft Auto series, recently announced a title to be released this year called Snow. According to a company news release, the game "will challenge players to oversee every aspect of the drug trade."

Vivendi Universal is planning to release a game based on the film "Scarface," which featured extensive cocaine use. The company has also announced Bulletproof, a game starring the likeness of 50 Cent, the rapper and acknowledged former crack dealer, in an adventure set upon "a bloody path through New York's drug underworld."

Representatives from Take Two and Vivendi declined to comment for this article. But game publishers increasingly seek to appeal to older players with provocative content. More than half of the regular players of home consoles like the PlayStation 2 and the Xbox are adults, according to the Electronics Software Association, a trade group. But while nearly 3,000 games have been cited for violence since 1994 by the Entertainment Software Rating Board, the independent organization that rates games, only 40 have been tagged for drug references or for use of drugs. Most refer to drugs only peripherally.

Patricia Vance, president of the rating board, said the trend was not so much about drugs as it was a move toward greater realism. Games increasingly include more character development and deeper stories, she said, which lead to a broader range of topics.

But for some, Narc's inclusion of drug use is a reality they feel is unwise for games to reflect. "Narc was a bad idea," said Michael Pachter, an analyst who follows Midway for Wedbush Morgan Securities. "Violence is embraced in our culture, which is why you see violence in video games. I don't believe society believes drugs are an appropriate thing. I think that alienates consumers."

Mr. Pachter said he had not seen the final version of the game but was familiar with its use of drugs as ability enhancers. He likened the game's drugs to steroids, and said that the recent scorn directed at baseball players suspected of using steroids indicated society's current mood about drugs.

Some gaming professionals think otherwise, suggesting that if movies, music and literature have drug-oriented cultural touchstones, so should games.

"If you can blow someone's head off, I don't see why you can't have drugs, as long as it fits the context," said Doug Walker, game designer for the Dutch developer Guerrilla Games.

One of the few prominent drug games in the last decade was Dope Wars, a text-based business simulator popular on computers and organizers in the late 1990's. In that game, drugs were the commodity for what critics described as essentially a business simulation.

Another significant depiction of drugs appeared in the original version of Narc (1988) for the arcade. That first Narc did not include drug use but rather a one-man war on drugs in which players machine-gunned hordes of pushers, clowns and villains who threw syringes. The game's designer, Eugene Jarvis, 50, was not involved in the new Narc, but he said he intended for the original to have an antidrug message. The game's slogan was, "Say No or Die."

Mr. Jarvis remembered a Midway lawyer being horrified at the project, calling the development effort a surrealistic nightmare.

Portrayal of drug use in games has picked up in recent years. Of the 40 games labeled for drug content, more than two dozen were released in the last three years. Last year's top-selling game, Grand Theft Auto: San Andreas, for example, was set amid the drug-related gang wars of early-90's Los Angeles.

In a twist for a series notorious for allowing antisocial and criminal behavior, the player-controlled lead character was programmed to reject the many offers he received to take drugs.

For designers, the issue of drugs in games has been less one of marketability than one of how to incorporate drugs into an actual game.

"It really was an interesting juggling act," said Mr. Cline, Narc's producer, discussing how Narc was conceived. His development team wanted drugs to be a prevalent feature, but Mr. Cline said they struggled to achieve balance, "not glorifying it, but handling it responsibly, but still making it fun."

Few games had allowed players to take drugs in the game, an option Mr. Cline's team was determined to pursue once they decided to jettison the sumo wrestler and the flamenco dancer and to abandon the idea of remaking the original Narc.

The developers drew inspiration from the classic video game idea of power-ups: bonus items that improve player abilities, like the mushrooms Mario and Luigi ate to grow larger in Super Mario Bros. in 1985. Power-ups were a video game staple, and some, like the adrenaline combat boosts in the 2000 game Perfect Dark, seemed to wink at the possibility of drugs.

"There's always something you can use to enhance or alter the player-character's abilities," Mr. Cline said. "We were the first game to call them pot and coke and crack."

The power-ups in Narc would have to exhibit negative side effects. An addiction meter would track drug use and lead to progress-dampening blackouts. "We started out with realistic debates," Mr. Cline said, on issues like whether marijuana is actually addictive. "But then we just decided we'll just make them all addictive."

Addictions would kick in at different levels. Crack addiction required two uses. Another drug would require six. To get clean, players would have to win a coordination challenge that involved steadying a moving icon while their character writhed in agony.

The challenge was to make these activities engaging as gameplay, something also faced by Mr. Walker, the designer of Guerrilla Games's ShellShock: Nam '67, which was released in 2004.

Mr. Walker's team had intended to present a realistically graphic depiction of the Vietnam War. The game allowed players to purchase ability-enhancing doses of the amphetamine Dexedrine and the relaxant temazepam, but the team found that a video game version of the effects of L.S.D. - distorted graphics and sound - made the game less fun to play. They relegated "psychedelic mode" to a hidden bonus rather than to a core aspect of the main game.

"There are only certain drugs that translate to gameplay use," said Alastair Burns, the project manager at Guerrilla Games. "We couldn't work a drug like heroin into ShellShock."

Mr. Cline agrees, and draws a distinction between what he thinks games can do with drugs, as compared with other creative forms. "Would you want to see a 'Requiem for a Dream' game?" he said, referring to the 2000 film about people struggling with drug abuse. "I don't think so. I don't see how that's enjoyable. Even if you're going to tackle difficult subjects like drugs or something like that, a game is still a game and it's got to be fun for people."


TOPICS: Culture/Society
KEYWORDS: marijuana; normal; videogames; wodlist
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To: Skooz

I used to shoot up everything up in that game. Go in the bar and shoot all the bottles off the bar and blow the glass out of the juke box. I would blow up cows and pigs with dynomite.


41 posted on 03/17/2005 8:37:14 AM PST by cripplecreek (I'm apathetic but really don't care.)
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Comment #42 Removed by Moderator

To: SouthernBoyupNorth
Glamorize murder and mayhem.... you get a more violent society. Now lets glamorize drug dealing and drug trafficking

As opposed to glamorizing swillin BEER on a gazillion TV commercials everyday and we wonder why we have a drunk problem with high school and college students
43 posted on 03/17/2005 9:07:22 AM PST by uncbob
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To: ClintonBeGone
Someone like Cyber LIberty.

Explain, please, what I am "like".

44 posted on 03/17/2005 9:36:48 AM PST by Cyber Liberty (© 2005, Ravin' Lunatic since 4/98)
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To: ClintonBeGone
there should be no government-fabricated consequences for their non-rights-violating actions.

There, now that's correct.

45 posted on 03/17/2005 9:50:45 AM PST by Know your rights (The modern enlightened liberal doesn't care what you believe as long as you don't really believe it.)
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To: dead
People appalled by this game should definitely not buy it, for themselves or their kids.

I'm not sure that personal responsibility is still considered to be a "conservative" virtue.

46 posted on 03/17/2005 9:52:51 AM PST by Know your rights (The modern enlightened liberal doesn't care what you believe as long as you don't really believe it.)
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To: Skooz; ClintonBeGone
Skooz, you lose ... the pro-WOD frothers hijacked it first.
47 posted on 03/17/2005 9:54:59 AM PST by Know your rights (The modern enlightened liberal doesn't care what you believe as long as you don't really believe it.)
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To: Know your rights

No. I win. See post 40.


48 posted on 03/17/2005 10:07:55 AM PST by Skooz (Host organism for the State parasite)
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To: Skooz

Oh, and 45. :0)


49 posted on 03/17/2005 10:08:32 AM PST by Skooz (Host organism for the State parasite)
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To: Skooz
As I said, too close to the bone for comfort.

Love your truthful tag-line! ;^)

50 posted on 03/17/2005 10:11:09 AM PST by headsonpikes (Spirit of '76 bttt!)
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To: headsonpikes

Thanks.

You know, there are certain words I only use when I am working on my taxes.


51 posted on 03/17/2005 10:16:44 AM PST by Skooz (Host organism for the State parasite)
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To: billorites

TV producers are paid by the ONDCP to propagandize the U.S. population in favor of the Drug War.

It is illegal for the FedGov to knowingly lie to the people. The ONDCP is excempted.

However, they overlooked the job of addicting the game industry to government money. So the game industry can now fill the unnatural void, and they will make piles of money doing it, and these games will make the TV propaganda lose value.


52 posted on 03/17/2005 10:22:15 AM PST by eno_ (Freedom Lite - it's almost worth defending.)
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To: Cyber Liberty
Explain, please, what I am "like".

Ponder the fact that you're the only one on this thread who has asked that question. :)

53 posted on 03/17/2005 10:25:31 AM PST by ClintonBeGone (In politics, sometimes it's OK for even a Wolverine to root for a Buckeye win.)
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To: ClintonBeGone

Uh, OK.


54 posted on 03/17/2005 10:36:04 AM PST by Cyber Liberty (© 2005, Ravin' Lunatic since 4/98)
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To: Cyber Liberty; ClintonBeGone
Someone like Cyber LIberty.

Explain, please, what I am "like".

I'm guessing here, but let me try to express how the Koolaid-chuggers might think: "You're just another book-reader, Cyber-boy, and don't understand that, in the real world, we have to trust the government to make all the right decisions.It's for our own good, really!"

That book-reading, plus excessive devotion to the Constitution, will get you into a lot of trouble with today's 'good-thinkers'.

55 posted on 03/17/2005 10:56:01 AM PST by headsonpikes (Spirit of '76 bttt!)
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To: headsonpikes

Maybe so. I was just suggesting that it is reasonable to suppose Law Enforcement type people might pinch dope from their busts.


56 posted on 03/17/2005 11:01:04 AM PST by Cyber Liberty (© 2005, Ravin' Lunatic since 4/98)
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To: Cyber Liberty

"Uh, OK." <--- An example of your brains on drugs.


57 posted on 03/17/2005 11:06:06 AM PST by ClintonBeGone (In politics, sometimes it's OK for even a Wolverine to root for a Buckeye win.)
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To: headsonpikes

I've always wondered how someone from your side of this debate sleeps at night knowing that not only have they not contributed in any meaningful way to stem the flow of illegal drugs, but they do everything in their power to advocate spreading their use.


58 posted on 03/17/2005 11:07:46 AM PST by ClintonBeGone (In politics, sometimes it's OK for even a Wolverine to root for a Buckeye win.)
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To: ClintonBeGone
OK. I have it sized up.

DEPMA

59 posted on 03/17/2005 11:08:28 AM PST by Cyber Liberty (© 2005, Ravin' Lunatic since 4/98)
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To: ClintonBeGone
I've always wondered how someone from your side of this debate sleeps at night knowing that not only have they not contributed in any meaningful way to stem the flow of illegal drugs, but they do everything in their power to advocate spreading their use.

Because 10s of thousands of corrupt narcs is a worse plauge than any drug. Because 85% of the Drug War is about marijuana, which is inconsequential in harm compared to, say, donuts. Because the Drug War is the root of many other evils in taking away our financial and medical privacy.

60 posted on 03/17/2005 11:19:18 AM PST by eno_ (Freedom Lite - it's almost worth defending.)
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