You seem to have a problem with the descriptions released, including medium complexion, even though that is accurate.
Accurate compared to what? It's all relative.
Example: Michael Jackson (Light-skinned black or medium complexion Albino).
The problem is that the average person is not going to have any idea what is meant by the term "medium complexion". If there was no photo to accompany that description, I would assume they were talking about somebody like George Hamilton.
I think that's the crucial point. There are many 'black' males in Atlanta, but some are 'extra black', some are 'medium black' & some are 'too-white black'.
We all, especially Atlantans, need to know who we're looking for.