One of my former college roommates borrowed a pair of my jeans but she wouldn't wear them until she had ironed and starched them. They were as stiff as a board when she was done w/ them. I had to wash them twice to get the stuff out after she returned them. (She had never even worn jeans before because her parents always made her wear dresses.)
I don't know when you went to college, but when I attended I and my roommates starched and ironed our jeans, too, and we certainly were not backwards and repressed by dress-forcing parents. (I rarely touch the iron these days...)