As for Apple fantasy land, it's the only Apple product I own, and I purchased it only after comparing first hand the competing products. I was actually sort of biased towards the Creative, since my flash player is a Muvo, but the Zen's just hold up to my first hand listening tests.
Factually Incorrect.
The Ipod does not support the WMA format at all. The Ipod has half the storage, twice the price, and limited support for audio formats.