I think that those poor shlubs just want an "easy" way up and think that they'll be given some secrets that they can use, by reading Trump's books/watching his show. But there is NO "easy" way and these people aren't "optimists",but rather, naifs.
You know, I've lived in New York a long time. I don't have many illusions left about how the world works. Do you really want to pillage the last remaining few?