"The Ford Executive office contacted me via telephone to explain that Ford does not repair or replace dead Ford P/U batteries and that it was policy of the company to recommend to the customer to purchase a new Ford when the battery fails."
That kinda sums up what this guy is trying to get across.
http://www.apple.com/support/ipod/service/battery.html
What is the iPod Battery Replacement Program?
If your iPod requires service only because the battery's ability to hold an electrical charge has diminished, Apple will replace your iPod for a service fee of $99, plus $6.95 shipping. Be sure to follow all of the battery troubleshooting steps before submitting your iPod for battery replacement.
Problem is that it's a lie. Apple does indeed replace batteries in Ipods.