Following its anti-alcohol model, RWJF will fund programs and organizations calling for "sin" taxes on foods high in sugar, fat and sodium; warning labels on those foods; a print, radio, Internet, TV, and point-of-purchase "counter-advertising" campaign; and even zoning restrictions on the density of restaurant outlets and convenience stores.
The possibility of RWJF supporting the food-related programs of the Center for Science in the Public Interest (CSPI), in addition to its alcohol program, must leave CSPI's let-them-eat-lettuce leader, Michael Jacobson, salivating.
And their anti-alcohol model is based on their anti-tobacco model.
If RWJF is involved in anything, it generally means it is bad for businesses and consumers and good for the bottom line of Johnson and Johnson and thus RWJF.
RWJF is a major organization involved in the tobacco war and smoking bans. Their actions are applauded by many FReepers. I hope those same freepers enjoy their cardboard food.....