Studios spend millions studying demographics, and how their advertising influences them. I'm sure that they have studies that tell them, to within a few thousand, how many caucasian men age 18-27 saw the ad for 'Hitch' on MTV at 8:21pm last Wednesday. And, likely, how influenced by the trailer they were to go see the movie. Also, did they bring a date, and how influenced were both of them by the coming attractions....
If their surveys show that whichever demographic group (pick one: M, F, old, young, white, black) wants to see lefthanded hispanic hunchbacked lesbians in a wild-west shootemup, and there are indications that there's a buck to be made.....guess what will be coming to a theater near you.
Who cares about racism. Follow the dollars.
The only thing that matters is that Eva Mendes is stone cold fox.. if Halle Berry wanted to play that role in a comedy the producers would have bent over backwards to let her!
lefthanded hispanic hunchbacked lesbians in a wild-west shootemup
Follow the dollars.
And the title of this movie would be "A ? full of dollars"?