As an image-conscious SoDak redneck, I find only Carharrt, Tony Lama, and Wrangler good enough for my discerning tastes.
The best brand in the whole world is Channellock, when it comes to pliers, and S/K when it comes to wrenches, and Stanley when it comes to screwdrivers.
Like those names on your list, perfectly commonsensical names.
I have always been mystified, however, when non-Americans try to imitate Americans, and then slap on the most-unAmerican tag possible.
My first winter in England, when I was a teenager, for example, naturally I got hungry for.....McDonald's. There were no McDonald's in England at the time--the only American fast-food chain there being Kentucky Fried Chicken, oddly enough--but friends steered me towards the English equivalent of McDonald's--Wimpee's or Wimpie's or something like that.
It was all set up like a McDonald's--excepting that one sat down at a table, and a waiter came to take the order (rather than one ordering and paying at the counter).
That was weird enough, sir, but "Wimpee's" (or "Wimpie's")?
You got to be kidding.
Helly Hansen and Grunden's (Sweden) are more oriented towards stuff to wear if you're out commercial fishing in the Atlantic or something, not land-based workwear.
Grunden's is probably more popular in the US, I see more people wearing them.
Of course, I'll probably be seeing "Julia Robert's dress is by Grunden's" during an Oscar broadcast sometime if Helly Hansen is any indication of trends.