Here's a CBS News story from Jan 24th 2003 that describes what "Shock and Awe" is and when it will happen.
http://www.cbsnews.com/stories/2003/01/24/eveningnews/main537928.shtml
(follow my link to post to follow link to actual article. And looky, it's from CBS)
The battle plan is based on a concept developed at the National Defense University. It's called "Shock and Awe" and it focuses on the psychological destruction of the enemy's will to fight rather than the physical destruction of his military forces.
Thanks for the info and links. I knocked off FR and watched CPAC w/the Swiftboat Vets.......absolutely awesome speeches. Catch it on the rerun if you did not see it.