I am in agreement.
The Urinal ad is a good example of an ad that is seen by men but not women.
I am just saying the next step is going to be negative targeting, IOW making sure you ads are NOT seen by certain groups.
Can't boycott or be offended by what you don't know about.
It's the old question -- if a tree falls in the forest, etc...if an advertiser does something offensive and you don't know about it, is it still offensive?