You mention a charlatan -- Uri G. -- and his ability to fool people. From an evolutionary standpoint, what is the function of charalatanism? Why, evolution-wise, are there lies and deceit?
Do you think that -- perhaps -- the universe has evolved some charlatan meta-genes? Using "meta-genes" to describe gene-like qualities to some combination of aspects of space time and physics. Or does only DNA evolve?
Monarch butterflies eat milkweed sap, which is poisonous to most other things. Most preditors avoid eating monarch butterflies.
There is another butterfly that looks almost like a monarch, but doesn't eat milkweed, and isn't poisonous or distasteful to preditors. Can you imagine any advantage to looking like a monarch?