Doug, Please find information you requested below. To answer a few of your other questions, the ad was shot in January at LAX, several branches of the military were included and 10 soldiers were used for the ad.
Thank you!
Gayla Daugherty
Anheuser-Busch
314.577.7530
For attribution to:
Bob Lachky
Vice President - Brand Management
Director - Global Creative
Anheuser-Busch, Inc.
Our commercial titled "Applause" that first aired on the Super Bowl broadcast is a heartfelt message from our company to say thank you to all military personnel for the sacrifices they make for our country. Actual military personnel from a variety of branches appeared in the commercial that was filmed in mid-January at Los Angeles International Airport, as well as a mix of actors and bystanders who portrayed travelers in the airport. DDB-Chicago created the spot that is based loosely on an actual experience that a DDB creative director witnessed while traveling recently.
Anheuser-Busch has many employees who are serving in the military or who have family members and relatives in the service, and we've supported the U.S. armed forces for nearly 150 years. Yesterday, we threw a Super Bowl party for more than 1,000 troops in Fort Bragg, N.C. as another sign of our appreciation for their efforts. As part of the "Heroes Salute" program, Anheuser-Busch is offering military and three of their family members free admittance to our SeaWorld and Busch Gardens theme parks for the remainder of the year. More information is available online at www.herosalute.com.
Boy, have things changed since the 70's - for the better!
My TV went a little out of focus during that commercial, too.