Posted on 02/07/2005 11:07:32 AM PST by doug from upland
This morning I spoke with a representative of Anheuser Busch about their Superbowl commercial. First, here is some background.
In a club in San Bernardino with a couple hundred Marines, wives, and friends, I watched the Superbowl. I fought back a tear at the bar as I watched the commercial that honored the troops. The Marines in that club felt proud. They appreciate knowing that we appreciate what they do for us. Hell, just buying them beer to show appreciation made them feel good.
In the 1981 Champsionship Game (not Superbowl), Joe Montana engineered an 89-yard drive at the end of the game to defeat Dallas. Dwight Clark capped it off with a leaping 6-yard reception in the end zone to advance to the Superbowl. In post season lore, it became known simply as "The Catch."
In 1986, John Elway led his team on a 98-yard march that tied Cleveland in the Championship Game. The Broncos won in overtime. It became known simply as "The Drive."
As we watched the standout commercial of troops in the airport being cheered on in the terminal as they arrived home, we hope the moment will create its own Superbowl lore. May it forever be known simply as "The Commercial."
The representative of Anheuser Busch was kind enough to return my call. I wanted to know who was behind the brilliant commercial. They will be putting out a press release today because they have received more media inquiries than they can possibly field.
Here is some of the information. The commercial was filmed at LAX. Yes, those were real military personnel from various branches who have served in Iraq. According to the spokesperson, the response to the commercial has been overwhelming and positive.
They really did something special this time. Thanks, Anheuser Busch. I will remember Superbowl 39 not for a hard fought close game, but for "The Commercial."
I didn't see the commercial...could you describe it?
Ask them to put the commerical on the web. I worked Sunday and did not see the commercial.
Best commercial of the year..no hype, no loud mouth obnoxious actors, no cute animal tricks, just a thank you.
Must be driving the libs crazy
Here are some of them. Not sure if this one is in there.
http://www.superbowl-ads.com/2005/index.html
An amazing commercial. Good post. Thank you for posting something about this commercial.
Doug is right, this one should be forever known as "The Commercial"
People are sitting in an airline terminal. All of a sudden you hear a few hands clapping and then loads of hands clapping as uniformed military personnel are returning and walking through the terminal. It ends with a simple graphic of THANK YOU and then a quick shot of the Anheuser Busch logo.
It was filmed in the Tom Bradley terminal.
I was able to watch only about 15 minutes of the Super Bowl, fortunately, this commercial was among the few that I got to see. It was brilliant!!!
The Rodents in the Underground are totally offended at the patriotism shown in the Superbowl program.
lmao...Will we see a new mental crisis for those affected by "the commercial"
Anybody know how to pull the video off as an avi or mpg file? It is the sort of thing I would like to archive.
I played the tape of that spot for my wife this morning and we both choked up...me for the second time.
For personal impact and a good deed of the the day...that was a great tv spot. Thank you A/B.
For humor....the black guy trying to surprise his woman with dinner when she enters the apartment seeing him holding the white cat stained with spaghetti sauce in his right hand and a butcher knife in his left...
...Marron...datsa nica sauce!
wow that chokes me just to read your description
awesome, thanks for describing. Can't play video here at work...
I was wondering about that! very kewl!!!!
They really did something special this time. Thanks, Anheuser Busch. I will remember Superbowl 39 not for a hard fought close game, but for "The Commercial."
I didn't watch the game (never do); but I tuned in at half-time, in part to watch Paul McCartney....I'm very glad I did watch, because I was able to see "The Commercial," sitting there, teary-eyed. It was just awesome!! Thanks for your post dfu.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.