I was a little disappointed that Lynyrd Skynyrd wasn't tapped for the half-time show. It would have been a display of "real Americana", and a true taste of Jacksonville.
Alas, Skynyrd was probably considered 'too regional' - not the image that proponents of the 'new' Jacksonville want to portray, politically incorrect, and not mainstream (read pop) enough for an international audience.
/jasper