The big companies have a risk that far exceeds any potential legal cost, that being, they have allowed their patents, trademarks and copyrights to be freely used for decades. In such circumstance, a company is at serious risk of losing such rights.
I quite understand what you're saying. After a lifetime of involvement in packaged goods marketing, I'm well aware of trademark protection and its importance.
And, for that very reason, Boeing, et al will go to the mat -- if that's what it takes -- willfully engaging in a legal strategy of attrition, until they drive the last kit-maker out of business.
The biggest litigation budget will win the argument. Under those circumstances, the kit-makers really can't afford to "stand and fight".